Q3 Sprout Pulse survey data reveals that 89% of marketers will have kicked off their holiday marketing campaigns on social media by the end of November. With such a high number of businesses vying for customer attention, competition during the holiday season will be intense.
Just because November and December are big holiday months doesn’t mean you should slow down on your social media postings. In fact, here is why you should increase your posts!
Online Shopping Increases
Unless you live in the land of never buying anything online, you know that social media is a hotspot to find the best deals around. As people are scrolling their socials for those bargains, they are likely to see your posts. Holiday eCommerce sales are projected to increase by 10.3 percent to 12.8 percent compared to last year, according to Deloitte. This is a significant increase even after adjusting for inflation.
People Take Time Off
Holidays are the perfect time to kick back and relax, with the average US employee scoring 7.6 days of paid leave each year. And when we’ve got free time, our social media feeds get flooded with likes, comments, and shares. So why not sprinkle some holiday cheer by adding some festive hashtags to your posts? Not only will it help your content stand out, but it’s also the ultimate hack to skyrocket your social media game.
Gratitude Tends to Rise
With Thanksgiving and Christmas in the mix, people love to share, give and connect with others. This can all happen with your social media posts! Think of some social media posts that you have seen over the holidays that have resonated with you that you have shared online. They touch a heartstring, are relatable and have meaning. Try to create a post, story or better yet, reel, that will stick with your audience long after the holiday season.
The Holidays are Fun
The holiday season is a great time to have some fun with your audience and stand out from the competition. Polls, contests/giveaways, charities, holiday tips that relate to your business, discounts and sales and so much more can be shared on social media to help drive up engagement. Just stay aligned with your business and audience and have as much fun as your boss allows with your social posts.
The Bottom Line
The holidays can be a hectic but crucial time for businesses. It’s the perfect chance to enhance brand recognition, connect with new audiences, captivate customers, introduce new products and get rid of old inventory, and add a more personal touch to your brand. Don’t miss out on the countless opportunities that the holiday season brings!