Ever heard the term, just “Google” it? It almost seems like this sentence is part of everyday life. When we are looking for answers, places to go, things to do and items to buy, we search for them. Another way we get information is by posting and checking our feed on social media. We ask our friends and follow companies on Facebook so that we can keep an eye on what they have to offer. With this trend, it is extremely important for companies to make sure their business profile is correct when listed online.
The Importance of Facebook Check-Ins
People love the idea of checking in on Facebook. It allows them to share with friends where they are and sort of maps out the day, but these check ins are more important than you think. When a person checks in to your business, if a business page is not available, Facebook creates one. This can be a bad idea as more people will have access to make comments and say anything negative about the business. It is the responsibility of the business owner to create their business’s Facebook page first. Having your business Facebook page allows you to update customers as to what is going on. Advertising sales, promotions, and even contests for followers of the page is a great way to market locally.
Eliminating Duplicate Listings
From time to time, we come across duplicate Google listings for businesses. Although common, it is not good for business. Customers can easily get confused when searching for a business with multiple listings. The quickest way to alleviate the problem is through a process called duplicate suppression. Even if you are not Google savvy, there are many companies that will take care of the suppression for you, but it is not the best solution. When dealing with duplicate listings, it is best to utilize duplicate reduction. This completely removes the additional listing as opposed to hiding them. Hidden listings can resurface, but duplicate reduction eliminates the problem completely, but it will take longer.
Listings for Different Departments
Google generally only allows one listing for a business address, but as with most things, there are exceptions to this rule. Doctors, lawyers, dentists, financial planners, real estate agencies, and insurance agents can have various departments. Allowing for multiple listings at the same address enables customers to find the department necessary without having to resort to being transferred from one department to another. Hospitals, universities, and government agencies regularly maintain different listings for departments as it makes it much less confusing to customers.
Google Posts Matter
Google Posts have not always been a significant part of local listings, but today, things have drastically changed. Actively involving your business with Google Posts have a positive impact on your listing due to Google’s behavioral search recommendations. Google Posts improve click through rating and with the continual updating of Google systems, we are sure to see this entity become even more important to local businesses in the coming years. With Google Posts, employer posts stay live for a full 7 days requiring the company to continually provide up to date content. It is also a free service that utilizes content over advertising, so consumers value learning about something new while enjoying new content from their favorite local businesses. The call to action button on Google Posts also helps businesses track attribution and increase customers conversion ratings.
Truly Optimized Listings Require Both Listing Management Services and Individual Business Effort
Active listings enable customers to find, inquire, and acquire services from any business. It takes a sincere effort on the part of the business as well as the best listing management services available. Google algorithms are always being updated. Currently, they feature 8 signals that need to be accounted for to make a quality listing…
- Link Signals
- GMB Signals
- On Page Signals
- Behavioral Signals
- Mobile Signals
- Citation Signals
- Social Signals
- Personalization Signals
Keeping these signals in mind require a keen understanding of how Google works. Listing management services enable the company to have peace of mind in knowing that all 8 of these factors are accounted for and managed effectively.
Where to Turn?
If you are a business owner looking to increase local traffic through your local listing, trust Triple-Nine Digital. We have the experience in knowing what clients want and how to improve your local listing to work best for you. Targeted advertising, social media management, search engine marketing, email management, website design, and reputation management are just some of the marketing factors we help you with. Where it is possible to go it alone, with local listing management, it is much better to know you have an expert in your corner with your best interests in mind. Contact Triple-Nine Digital today and let us take you into tomorrow.