Search Engine Marketing
Search ads appear at the top of search engines like Google, Bing or Yahoo after a user enters keywords (example: cruise deals). Users will see 3-4 ads at the top of a Search with product listings ads in the right sidebar (if a keyword for a product is part of the search like a TV or Cmputer).
These types of ads can also be referred as Pay Per Click (PPC), Google AdWords or Search Engine Marketing (SEM). Your ad can feature two headlines with 25 Characters each and a description with a maximum of 80 characters. Additionally, specific extensions can be added to your ads to enhance the click through rate and overall performance.
See below for examples of how these ads appear on each one of these platforms.