What is Waze Advertising?
Waze Advertising is another map program owned by Google. On waze there are multiple different ad options to take. They are Branded Pins, Promoted Search, and Zero-Speed takeovers, that are part of an advanced Waze ad program. Each of these programs offers different capabilities, but all are driven by either your current location or your destination.
The Branded Pins from Waze are like little reminders that if someone is driving nearby, it gives them the opportunity to learn more about you and what you have to offer. Promoted Search from Waze helps you come up higher in search as people are searching for a service or business type similar to yours. And Zero-Speed Takeovers give drivers an ad in real-time as they stop at a stop sign, stop light or business, giving them the option to drive to your location which is nearby or on the way. All of these options from Waze can give you the advantage of working with an advertising platform like Google, while people are driving and have a real-time need for your business.
Even if you are unsure of your marketing or advertising goals, there is good chance you will need some form of geographic targeting, geofencing, or extensions like those in a Google Ads campaign. If you need help with geofencing, Google Map advertising, or would like to explore Waze Advertising, reach out to us today. We would love to help create a custom marketing and advertising strategy that gives you an extended reach with your digital advertising campaigns.