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Maximizing Video Marketing: Small Business Edition

A Small Business Owner’s Guide to Video Marketing We all know that when it comes to digital marketing, these days, ...
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Navigating Reputation Management: A Guide for Entrepreneurs

With information easily available on the Internet and social media, it is crucial for your business to look at its ...
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Social Media Mastery: Tips for Small Businesses to Stand Out

In today’s day and age, social media is more prevalent than ever. Almost every business is on at least one ...
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Unleashing the Potential of Email Marketing: Maximizing Returns, Frequency, and Acquisition Methods

In the dynamic realm of digital marketing, email stands tall as a formidable communication tool, maintaining its relevance and efficacy ...
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From Modest Beginnings to Global Phenomenon: How Podcasts have Grown and Changed Media

Podcasts have traversed a remarkable journey since their inception, evolving into a dynamic and influential medium that captivates audiences worldwide ...
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Embracing Connection: The Advantages of Inviting Facebook Friends to Business Pages

In the realm of social media, Facebook continues to be a significant player in connecting people and businesses. One debatable ...
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Nurturing Success: The Symbiotic Relationship Between Brands and Marketing Agencies

In the dynamic world of business, the collaboration between a brand and its marketing agency is akin to a finely ...
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Evolving Marketing Trends: A Reflection on 2023 and Glimpses into 2024

As we bid farewell to 2023, it’s crucial to reflect on the transformative journey that marketing has taken and anticipate ...
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Finding the Sweet Spot: How Often Should Your Business Post on Facebook?

One of the most frequently asked questions we receive is how often should my business be posting on social media, ...
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5 Tips to Help Create a Content Calendar for 2024 with Your Marketing Team

A content calendar serves as the heartbeat of your digital presence, providing a structured plan for the creation, publication, and ...
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Why Posting on Social Media During the Holidays is Good Business

Q3 Sprout Pulse survey data reveals that 89% of marketers will have kicked off their holiday marketing campaigns on social ...
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What Defines Success on Social Media?

Success on social media is a multifaceted concept that can be influenced by a variety of factors. One of those ...
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Webinars – A Great Way to Reach Your Audience & How To Do It

A webinar is an online seminar or presentation that allows you to connect with your audience in real-time. Webinars are ...
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Use Customer Reviews to Your Advantage as Content

In today's digital age, customer reviews are more important than ever when it comes to creating content. Consumers rely on ...
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Starting A Website in 3 Steps

A website is an essential and powerful tool for any business in today's digital age. It not only helps a ...
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4 Great Content Ideas for Any Social Media

Sometimes those ideas just won’t come to a writer. They need some extra help, some outside of the box ideas ...
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Are You Burned Out From Social Media? 3 Tips from a Social Media Marketing Team to Get Back on Track

Social media burnout is a real phenomenon that affects individuals who spend an excessive amount of time on social media ...
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In Store Shopping Versus Online Shopping: How Shopping Has Changed in This Lifetime

Who scored some great deals a couple weeks ago during Amazon’s Prime Days? Walmart, Target, Kohl’s and a whole bunch ...
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Why are Colors Important for Business Branding?

Have you ever played a game where the question has something to do with, “what color is this logo?” These ...
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Finding the Business Problems to Create Solutions

Typically, people don’t seek out help until there is a problem. No one says I need help when everything is ...
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The Power of Humor in Marketing

A 2019 study by the Journal of Marketing found that ads that elicited laughter were 30% more likely to be ...
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10 Tips for Writing Strong Call to Actions

A Call To Action (CTA) is a marketing tool used to prompt an immediate response or encourage a sale. It ...
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Visual Content Can Be A Powerful Tool

Let's reminisce about our elementary school days when our teachers would use pictures to help us learn about different topics ...
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The 4 Key Components of Building Brand Authenticity

Brand authenticity is important in marketing because it helps build trust with customers. When a brand is perceived as authentic, ...
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Are AI Writing Tools Hurtful or Helpful for Marketing?

Marketing teams that utilize artificial intelligence (AI) for positive gains are skyrocketing. AI writing tools are flying at us faster ...
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The Easiest How-To Guide for Creating a Website

There are millions upon millions of websites on the Internet today. Users can literally search for anything and the search ...
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Why Correct Lighting Matters in Photography

The definition of the word photography is “the art or process of producing images by the action of radiant energy ...
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Does Verification of a Social Media Account Make a Difference?

Times are changing on social media where if you pay a certain amount of money, you can obtain the famous ...
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Is Working in Marketing and Social Media Really Like Emily in Paris?

A topic of conversation last week was the Netflix series Emily in Paris. Some team members were big fans, so ...
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Content Ideas for Social Media and Blogs When Writer’s Block Happens

Writer's block is a real thing. It happens to a lot of content creators when the idea juices just aren’t ...
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The Tip of an Iceberg: Data Analytics in a Digital World

Diving into digital analytics can be a daunting task, especially for those who aren’t data analysts at heart. From websites ...
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New Year, New Goals – The Strategy to Beat the Competition

Did this year fly by for everyone or was it just us? And now we have to look ahead to ...
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Is Marketing Getting Lost In The Shuffle? Here’s How To Find It Again

A professor once said that marketing is fixing the problem with connecting the customer to the business. There is always ...
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What is a Marketing Agency and How Can We Help Your Business?

One of the most common questions we hear is, “How can we get the most bang for our buck,” when ...
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A Look Into the Future – Possible Social Trends for 2023

It is hard to believe that 2022 is almost over. Not that we are rushing it away, but this last ...
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Can You Leave A Google My Business Review Without a Gmail Account?

Google My Business (GMB) is a bit of a gem in the business world. Google, a giant in the tech ...
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Advertising 101 – Where and How Much to Spend on Advertising

In today’s world, there are so many different places a business can advertise. It isn’t just the newspaper and television ...
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Top 5 Reasons to Hire A Professional Photographer and Videographer

Think back to the most recent purchase you made. Why did you make that purchase? Was it because it was ...
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Do These Things Now to Prep For the Holiday Marketing Season

It seems every year, the holiday shopping season starts earlier and earlier. It may actually be true this year since ...
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Social Media – Then and Now

It is hard to imagine that social media is roughly 25 years old. It has become such an everyday aspect ...
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Why Outsourcing Creative and Design Services is a Great Idea

Creative and design services literally are the look of your business. From your website to your social media, to your ...
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How To Keep Your Website Safe and Secure for Visitors

Staying safe on the Internet can mean a variety of things. It can mean using the safest web browser you ...
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Decreasing Marketing Revenues is Dangerous During Current Inflation Trends

The increase of the cost of living is no secret. From the gas prices, to milk and bread, and even ...
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SEO 101 – What Is It and Why Should I Know About It?

SEO stands for Search Engine Optimization, which, according to Moz, is a “set of practices designed to improve the appearance ...
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The Secret to a Successful Workplace: Communication

Teamwork makes the dream work! But only when communication is effective can the team collaborate better to manage the task ...
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Are There Definite Outcomes with Social Media Marketing?

It doesn’t seem like that long ago, but Facebook was created in 2004 and only college students could create an ...
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Why Now is a Great Time to Reset Passwords

Passwords may not seem like a marketing topic. But as a full service marketing agency, it is our responsibility to ...
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Why is ADA Website Compliance Important Now?

The Americans with Disabilities Act (ADA) was introduced in 1990 to address the desire to have equal access to business ...
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Branded Content is Not Selfish

Branded content, like articles, blogs, social media posts, email newsletter content, photos and video, specifically about your business (and sometimes ...
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Is Change on the Horizon for Marketing?

All kinds of marketing really had to make a shift in the past 18 months. People were staying closer to ...
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Are Generational Groupings Helpful for Marketers and Business Owners?

Generations X, Y, Z (add in whatever other letters - but don’t get confused when the Gen X’ers are older ...
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Three Business Apps We Love

During a recent meeting between digital colleagues, we discussed different apps that we use, personally and for business, that we ...
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What Content Dominates on Social Media?

The last year and a half, 2019-2020, can be viewed as either a wonderful year for social media or a ...
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Omni Channel Marketing Defined and How It Can Help Franchises and Small Businesses

Omni channel marketing is what is referred to as a marketing buzzword/phrase. It boils down to creating a seamless and ...
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Should My Business Use Facebook’s Wi-Fi Service For My Customers?

Facebook’s new Wi-Fi feature allows users to obtain Internet access for when they are physically in a participating business’s location ...
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A Website Isn’t a Business Expense – It is a Business Investment

The main purpose of a website for your business should be to turn website visitors into customers, otherwise known as ...
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The Cookie Conundrum

There’s no question that more needs to be done to protect privacy across the web but what’s the best way ...
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Google My Business – What Is It and How Does It Work?

Launched in 2014, Google My Business became a business’s best friend for online searching. Google My Business is an online business ...
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A Blog on Why Video Marketing is Important. Isn’t that Ironic?

Here we go. A blog about video marketing. It is so ironic, yet, we are still writing about it. Thinkabout ...
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Google Changes (Again) – Modified Broad Match is Out the Door

In February, Google announced yet another change to the structure of its keyword match types. Modified broad match is going ...
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Another Social Media Platform – What is Clubhouse?

We know what you are thinking. Another social media platform! Are you saying that with excitement or negativity? Anotherrrrr – ...
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Does Your Business Have a Solid Foundation?

With a solid digital foundation, the sky is the limit! Without a good business foundation online, that perfect marketing strategy ...
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Marketing Through Covid-19

Marketing Through Covid-19 During this challenging and uncertain time, we are here for you. We completely understand how this pandemic ...
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Digital Marketing Can Bring Your Marketing Campaign to the Ultimate Level and Complete the Package

Traditional marketing tactics are essential for businesses of all types. From small to large companies, billboards, print, radio, and television ...
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Why Ignoring Digital is Bad for Business

The singular goal of marketing is to bring awareness to the business brand ultimately growing the company. Small business owners ...
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What You Need to Know About Local Business Listings

Ever heard the term, just “Google” it? It almost seems like this sentence is part of everyday life. When we ...