Digital Marketing Can Bring Your Marketing Campaign to the Ultimate Level and Complete the Package

Traditional marketing tactics are essential for businesses of all types. From small to large companies,
billboards, print, radio, and television ads bring in a substantial amount of business. Even though this
market will always have a place in advertising, it is simply no longer enough to keep your business
competitive with an increasingly digital world. How can digital marketing assist your already successful traditional marketing tactics? Here are just a few of the ways.

Location Emphasis

Billboards, bus bench ads, and even flyers around the city reach a lot of people. Locals going about their daily routines will be enticed to visit your business and inundated with your ads on a daily basis, but what about visitors to your area? Without digital marketing, they may not know you can help them.

Even with standard street ads from traditional marketing, some visitors are too focused on their digital device to notice. That is when location based marketing can have a significant impact on your small business.

Imagine, visitors and even locals walking the streets where your business is located in and instead of
receiving ads of the big name business way across town, they see ads and even coupons for your
business. Advertising in this manner attracts those that are focused on their devices and sends
notifications when they are close to your business.

A Constant Reminder

Potential customers often have to be reminded more than once that a business is available. It is not that they completely forget about the specific business, but the simple fact that there is so much available information, they may neglect to visit as often as they should. Street ads and even television and radio ads fill in the gaps to remind customers a business is available. Research shows that it takes an average of 7 times reading something to commit it to memory. The same thing can be said for marketing.

Traditional marketing tactics work directly with digital marketing tactics to reinforce and remind
potential customers that you are available. They may see a television ad or hear a radio ad about the
business first, but it is the social media ad that is continually being brought to their attention that
entices them to visit the physical location or website. It all works together as a continual reminder to
maintain a link between your business and that customer.

Broaden Your Reach

Traditional marketing is also known as passive marketing. It reaches an expanse of customers without a real target audience in mind. Whoever happens to pass by the ad, read it in print, hear it on the radio, or see it on television can be impacted, so there is no real structure to its basis. Digital marketing works with passive marketing tactics, but gives the reach a bit more girth. The broader expanse enables even the smallest of businesses to have a substantial impact on their marketability.

Where to Turn?

Traditional marketing is very easy to understand. The ads are put out and generate a certain level of
customers. The digital marketing world can be a bit more confusing to navigate as there are a lot of
virtual entities to keep in mind. What you need is a friend in the digital marketing business and that is
where we at Triple9Digital come in.

We are committed to our clientele and give them a leg up on the competition through a keen
knowledge of all marketing tactics with an emphasis on digital marketing. We can take your standard,
traditional, passive, marketing scheme to new heights through location-based marketing, mobile
website integration, social media emphasis and much more.

At Triple9Digital, your business is not viewed as a small business, but in the potential to become a much larger competitor in the digital world. We have helped countless small businesses realize their potential through digital marketing and grow to unbelievable heights. Give us the opportunity to do the same for you today. Contact Triple9Digital today and have a better tomorrow.

Why Ignoring Digital is Bad for Business

The singular goal of marketing is to bring awareness to the business brand ultimately growing the
company. Small business owners must be diligent in their marketing as they do not have people to
delegate the task to as with large businesses. Small businesses would do well to see the value in digital marketing and if this is an area you are currently neglecting, putting your dollars into it will certainly pay off in a big way.

Latitude and Longitude Targeting

In a digital world, it may seem difficult to reach specific customers who are focused on their phones
more than what is around them. Work this to your advantage with digital marketing and latitude and
longitude targeting. If you are unfamiliar with this term, you are not alone, but even without knowing it, you have used latitude and longitude targeting. It simply is the act of targeting customers based on their specific location.

Digital marketing in this way uses your advertising when customers are close to your location sending them information on the business. This is a great idea for those that may not be in high traffic areas as it will direct potential customers to your location even if it is not on the main street of a city. Anytime you can expand your reach to customers passing by, your business will grow.

Your Mobile Identity

Information is everywhere these days and more potential customers are relying on mobile technology as a means of acquiring their daily information. With an emphasis on your website’s design and the ability for it to be mobile friendly is how to edge out much larger competition and reach the customers you need. Regularly updating your website and focusing on the customer’s needs will ensure that they feel the site is valid rather than just another site.

This is how larger companies keep up with the market, by keeping up with current trends. If your
website is more than a few years old and you have yet to update the information, design, and online
experience, your small business can suffer. Make an effort to find a digital marketing firm for the
professional touch to help your small business grow substantially.

Data Utilization

What turns many small businesses off from a digital marketing campaign is simple lack of knowledge. Small businesses that have launched digital campaigns in the past without credible knowledge into the industry will often endure a costly marketing scheme with very little monetary results. The problem is that marketing without a specific audience is simply a shot in the dark. You might catch one or two contacts, but apart from that, the budget is blown on customers that have no interest in your business whatsoever.

Responsible digital marketing is quite different. It is focused on specific customers rather than sending information in all directions. Data utilization is how this is accomplished. Analyzing data is not for the average person or small business, but when your small business combines efforts with a digital marketing company such as Triple-Nine Digital the results are remarkable.

We take data from your site to produce the ideal digital marketing campaign for your business. Potential customers are targeted by their past search history, interests, and even location. This use of “Big Data” pays off tremendously for small businesses and gives them an opportunity to compete with larger businesses. Triple9Digital is always here for you to help you grow your small business in the most efficient way through digital marketing. Contact us today and begin your road to growth with Triple-Nine Digital.

What You Need to Know About Local Business Listings

Ever heard the term, just “Google” it? It almost seems like this sentence is part of everyday life. When we are looking for answers, places to go, things to do and items to buy, we search for them. Another way we get information is by posting and checking our feed on social media. We ask our friends and follow companies on Facebook so that we can keep an eye on what they have to offer. With this trend, it is extremely important for companies to make sure their business profile is correct when listed online.

The Importance of Facebook Check-Ins

People love the idea of checking in on Facebook. It allows them to share with friends where they are and sort of maps out the day, but these check ins are more important than you think. When a person checks in to your business, if a business page is not available, Facebook creates one. This can be a bad idea as more people will have access to make comments and say anything negative about the business. It is the responsibility of the business owner to create their business’s Facebook page first. Having your business Facebook page allows you to update customers as to what is going on. Advertising sales, promotions, and even contests for followers of the page is a great way to market locally.

Eliminating Duplicate Listings

From time to time, we come across duplicate Google listings for businesses. Although common, it is not good for business. Customers can easily get confused when searching for a business with multiple listings. The quickest way to alleviate the problem is through a process called duplicate suppression. Even if you are not Google savvy, there are many companies that will take care of the suppression for you, but it is not the best solution. When dealing with duplicate listings, it is best to utilize duplicate reduction. This completely removes the additional listing as opposed to hiding them. Hidden listings can resurface, but duplicate reduction eliminates the problem completely, but it will take longer.

Listings for Different Departments

Google generally only allows one listing for a business address, but as with most things, there are exceptions to this rule. Doctors, lawyers, dentists, financial planners, real estate agencies, and insurance agents can have various departments. Allowing for multiple listings at the same address enables customers to find the department necessary without having to resort to being transferred from one department to another. Hospitals, universities, and government agencies regularly maintain different listings for departments as it makes it much less confusing to customers.

Google Posts Matter

Google Posts have not always been a significant part of local listings, but today, things have drastically changed. Actively involving your business with Google Posts have a positive impact on your listing due to Google’s behavioral search recommendations. Google Posts improve click through rating and with the continual updating of Google systems, we are sure to see this entity become even more important to local businesses in the coming years. With Google Posts, employer posts stay live for a full 7 days requiring the company to continually provide up to date content. It is also a free service that utilizes content over advertising, so consumers value learning about something new while enjoying new content from their favorite local businesses. The call to action button on Google Posts also helps businesses track attribution and increase customers conversion ratings.

Truly Optimized Listings Require Both Listing Management Services and Individual Business Effort

Active listings enable customers to find, inquire, and acquire services from any business. It takes a sincere effort on the part of the business as well as the best listing management services available. Google algorithms are always being updated. Currently, they feature 8 signals that need to be accounted for to make a quality listing…

1.Link Signals
2.GMB Signals
3.On Page Signals
4.Behavioral Signals
5.Mobile Signals
6.Citation Signals
7.Social Signals
8.Personalization Signals

Keeping these signals in mind require a keen understanding of how Google works. Listing management services enable the company to have peace of mind in knowing that all 8 of these factors are accounted for and managed effectively.

Where to Turn?

If you are a business owner looking to increase local traffic through your local listing, trust Triple-Nine Digital. We have the experience in knowing what clients want and how to improve your local listing to work best for you. Targeted advertising, social media management, search engine marketing, email management, website design, and reputation management are just some of the marketing factors we help you with. Where it is possible to go it alone, with local listing management, it is much better to know you have an expert in your corner with your best interests in mind. Contact Triple-Nine Digital today and let us take you into tomorrow.